fastcompany:

Still can’t get enough of the Superbowl ads? Here’s Fast Company’s take on THE 8 BEST ADS OF SUPER BOWL XLVII

For years now, one of the central changes that’s been happening in the ad industry—or, a change that the industry has been trying to effect—has been the shift from the notion of making ads (that is, one-off messages that run for a short, pre-determined period of time) to the idea of making content, and having an ongoing conversation with consumers. You can see that evolution reflected in Super Bowl commercials.

In the end, though, whatever the strategy, whenever brands unleash their ads, the key is making content that people want to watch, interact with and share.

Check out Fast Company’s slide show to see our picks for the brands who did that best.

Best

  1. capricorn4evr reblogged this from newsweek
  2. trulymadlymaybe reblogged this from yaymaggiemay and added:
    “‘We knew we were going to have a talkable ad at the Super Bowl, which is why we set up mission control to both monitor...
  3. yaymaggiemay reblogged this from newsweek
  4. playmoremansion reblogged this from newsweek
  5. herbackboneisaplum reblogged this from newsweek
  6. mtag reblogged this from newsweek
  7. mojothree reblogged this from newsweek
  8. tomangiorlis01 reblogged this from newsweek and added:
    Brands thinking fast on their feet during #SB47 blackout.
  9. queridanatalia reblogged this from fastcompany
  10. inpursuitofbeautifulanguage reblogged this from newsweek
  11. brandinggoddess reblogged this from fastcompany
  12. adamvalentine reblogged this from fastcompany and added:
    Best
  13. casshallacker reblogged this from newsweek
  14. kpslover007 reblogged this from newsweek
  15. draynd reblogged this from newsweek and added:
    white-supremacist ad targeted at a declining market, the company...spends billions more...
  16. rebeccas reblogged this from newsweek
  17. brainpuppy reblogged this from newsweek
  18. retro-omniscient reblogged this from newsweek
  19. alottajake reblogged this from fastcompany
  20. mrspswritingtreasury reblogged this from newsweek